Gold Coast Accommodation - The Discount Market

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By Terry Hely

We have all been on travel websites searching for great deals on vacation accommodation and seen the adverts for last minute discounts or standby discount rates, or some other variation on the same theme. All of these ads promise huge savings on the published rates. So what does all this mean and what do you, the potential buyer, need to understand about this market sector?

Discount sites are a very valuable service for connecting price conscious buyers with the lowest cost accommodation options, usually subject to a time limitation. The scenarios outlined below are discussed here simply to raise the awareness of potential buyers because there is an element of "let the buyer beware" in this marketplace.

In most cases the buyer will be entirely satisfied with the accommodation allocated to their booking. However, if you are a "price above all else" type of buyer, there are some realities that you should bear in mind.

Websites that specialize in last minute standby discounted accommodation are where the property managers off-load their unsold stock. Most of the discount sites have a limitation where a booking can only be made 21 or 28 days in advance. You are not going to be able to use these sites to book your annual vacation 6 months in advance for dates at the peak of the high season and get discounted rates.

Low season periods see occupancy rates that are much lower than at other times of the year so the discount sites provide an opportunity for property managers to market their units at lower rates. Guests paying discounted rates at least covers operating costs which is much better than no guests at all.

It's a reality that every resort and apartment block has units that are hard to sell, such as ground floor or first floor units without views, or back of house units that overlook the adjoining property, or poorly maintained units where the owner has not spent any money. Yet the owners still expects a return on their investment so it is hard to sell those units to a public paying the full tariff. One solution to this predicament is to market the units on discount websites.

The key thing to realize is that heavily discounted apartments are, for whatever reason, unsold stock. If your dates are in low season, then there is probably no limitation on the apartment allocated to you as there will be lots of empty apartments. But if your dates are in mid or high seasons, then it is very likely that you will be allocated a unit that is unsold for a reason. Low level floor, dated and worn furnishings and fittings, lack of maintenance, no air conditioning are all possible reasons why some units end up in the discount pool.

Guests paying full tariff always get the best apartments to encourage them to come back next year and to provide word of mouth referrals. As a discount buyer you are not going to be allocated a prime apartment, thereby displacing a guest paying full tariff.

Taking all that account, happy hunting for the best price on your Gold Coast accommodation!

Copyright (c) 2008 Terry Hely

The independent traveler will find useful resources in Terry's Australian travel guide Terry is an author of several highly regarded destination guides with an emphasis on comprehensive data gathering and sharing of experiences.

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